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PROJECT DESCRIPTION

This 7 minute film was launched to coincide with Deaf Awareness Week.

Research shows disabled children are 3 times more vulnerable to abuse and last year over 8,000 adults contacted our helpline with concerns about children and sexual abuse. Our new film, which is in British Sign Language and includes subtitles, aims to teach deaf children about the Underwear Rule and encourages them to share secrets that upset them with a trusted adult.  

The successful campaign is designed to allow parents to start easy conversations with their children without having to mention scary words like sex or abuse. It teaches them that their privates are private and that their body belongs to them. 

AWARENESS

NSPCC: THE UNDERWEAR RULE

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